AI made publishing infinite. Your buyers did not get more hours in the day. Overheard listens to the questions, objections, and phrases your market already uses — then turns them into approved growth assets.
Your buyers are not silent. Their demand moved into AI assistants, communities, reviews, sales calls, and search boxes. Overheard turns those signals into content people already wanted.
Not a content calendar. A listening loop.
Content Zero is the point where one more post produces zero additional discovery. Buyers triangulate across AI answers, video, communities, and search before they ever reach a website. Brands guessing from calendars lose — they no longer hear the market.
Not another dashboard nobody uses. A running engine: listen, extract, cluster, create, approve, distribute, compound.
Exact buyer phrases stay attached to every asset — source, date, and context included. If we can't show you the demand, we don't make the content.
Clusters, intent, and objections ranked by commercial value. Performance data re-ranks the map, so each cycle drafts smarter than the last.
Nothing goes public without sign-off. Compliance-sensitive claims are flagged and verified first — regulated-industry discipline by default.
AI prompts, communities, reviews, calls, search, competitors, comments.
Questions, pains, objections, buying language, claims, proof gaps.
Themes ranked by intent, urgency, and commercial value.
Pages, scripts, FAQs, sales talk tracks, lead magnets, posts.
Human gate, evidence labels, claim verification, regulated-risk checks.
Analytics feed the demand map so each cycle gets sharper.
Every engagement runs on a live demand map. Buyer language in, evidence-graded assets out.
Overheard is a listening-led growth system for specialist businesses whose buyers ask detailed questions before they ever enquire. We will not sell you an invented percentage — our engine literally flags unverifiable claims.
In our live UK property-compliance pilot, one recurring buyer question became one clustered demand theme and a family of assets — a landing page, a sales script, an FAQ block, a lead-capture asset. Traceable, word for word.
Every asset passes a human gate before it goes public. Compliance-adjacent claims carry a verification flag until they are sourced.
Claims in our work are graded by evidence strength. Current pilot metrics are available on the call — with sources.
Your market is already telling you exactly what it wants to buy and exactly how it wants to hear it. The work is building the machine that listens. We listen first — no pitch until you've seen your own demand map.